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ice cream and drugs

food gratification

WHAT DO ICE CREAM AND DRUGS HAVE IN COMMON?

Ice cream like drugs, gives the user an immediate sense of pleasure and gratification. Also like drugs, recent research done at the Oregon Research Institute found that the pleasure level achieved from consuming ice cream starts to diminish with continuous use and more and more ice cream needs to be consumed to achieve the same level of pleasure. The body responds by increasing our cravings for the dessert, leading to weight gain and possible obesity. This is similar to a...
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